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Nearly half of Ford dealers said they have "no trust" in their franchise in new survey. Ford dealers have had a tough year balancing EV demand. AdvertisementAdvertisementIt's been a tough year for Ford dealers, and it's becoming clear some are losing patience. Ford came in dead last in a recent survey on dealers' level of trust in their franchises, with 46% of Ford dealers surveyed by Kerrigan Advisors saying they had "no trust" in their franchise. This breakdown in trust and pessimism about the future shouldn't come as too much of a surprise after the year Ford dealers have had.
Persons: Ford, , Kerrigan, Elon Musk, Cameron Johnson, Martin French Organizations: Ford, Service, Kerrigan Advisors, Survey, Magic City Auto Group, Nissan, Lincoln, Toyota, Lexus, Subaru Locations: Virginia
That would mean they'd have to eliminate their auto dealers. The car companies aren't likely to win that — but to compromise, their dealerships are going to have to evolve from what they are today. Tesla showed the auto industry it's possible to be successful without a traditional dealer network and instead sell vehicles directly to consumers. "I think that will cause some pressure for the other traditional automakers, but I think Tesla is the exception for the direct sellers," Jackson added. Dealerships might not go away, but they're certainly going to look different to car shoppers in the future.
Persons: Tesla, Elon, Tim Jackson, Jackson, they're, Scott Kunes, Jessica Caldwell, Edmunds, Caldwell, Kerrigan, There's, Kunes Organizations: Auto, Ford, BMW, EV, Colorado Automobile Dealers Association, Kunes, RV
Most automakers sell cars with a traditional franchise model, while Tesla sells direct-to-consumer. Auto executives still don't think the Tesla sales model will catch on — despite some pretty substantial shifts in the auto retail space already taking place. Automaker demands put some dealers on the chopping blockBut it's been a huge debate in the industry as auto dealers are a strong lobbying force, so much so that Florida Gov. Ron DeSantis banned direct-to-consumer car sales in the state, with the exception of Tesla and EV startups that never had franchised dealers. Kerrigan experts have suggested this might be one way auto manufacturers are attempting to push out their dealerships amid the EV transition.
Persons: Tesla, Kerrigan, Jim Farley, Ron DeSantis, , Jessica Caldwell, Edmunds, Dave Thomas Organizations: Morning, Auto, Kerrigan Advisors, EV, Reuters, Florida Gov Locations: Florida
If consumers are to be sold on the mass adoption of battery-powered electric vehicles, car dealers are going to be essential to the pitch. But she expects more Ford dealers will opt in at a future date, once they observe a meaningful consumer shift to EVs. "Despite significant increases in EV sales in 2023, dealers are largely skeptical about the OEM's timeframes on the EV rollout," Kerrigan said. A dealer in Santa Monica may decide more quickly, "I need to be all-in on EVs," Maas said. It also caps their total EV sales at 25% of inventory.
Persons: Robb Hernandez, Hernandez, Brian Maas, Maas, EVs, Kerrigan, Ford, Erin Kerrigan, Kelley, BEV, Dealers, Jim Farley, Farley, Tesla, Tesla's, Ford's Organizations: Ford, Bloomberg, Getty, EV, GM, Camino Real Chevrolet, Car Dealers, California Air Resources Board, Kerrigan Advisors, Toyota, ICE, CNBC, Auto Locations: Colma , California, Monterey Park, Calif, California, U.S, Santa Monica, EVs, Eureka
Ryan Kerrigan , 50, a managing director of Kerrigan Advisors, an automotive retail transaction services firm, living in Incline Village, Nev., on his 1957 Studebaker Golden Hawk, as told to A.J. The campus is next to South Bend, Ind. South Bend was caught in the past. It had these big, hulking factories that were defunct, and the most noteworthy was what remained of the massive Studebaker factory. That is what initiated my interest in the Studebaker story.
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